Home » Commerce in Culture: States and Markets in the World Film Trade by Andrew J. Flibbert
Commerce in Culture: States and Markets in the World Film Trade Andrew J. Flibbert

Commerce in Culture: States and Markets in the World Film Trade

Andrew J. Flibbert

Published August 15th 2007
ISBN : 9781403983800
Hardcover
248 pages
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 About the Book 

Commerce in Culture is an innovative study of how states have responded to the globalization of the film sector. Concerned with more than film content or substance, the book exposes the ongoing political and economic struggles that shape culturalMoreCommerce in Culture is an innovative study of how states have responded to the globalization of the film sector.  Concerned with more than film content or substance, the book exposes the ongoing political and economic struggles that shape cultural production and trade in the world.  The historical focus is on Hollywoods engagement with rivals and partners in two leading developing countries, Egypt and Mexico, beginning with the birth of their national film industries in the late 1920s.  State and market institutions evolved differently in each context, acting like national prisms to mediate international competition and produce distinctive results.  As filmmaking has become a dynamic focal point in the new economy, Commerce in Culture reveals a vital but neglected part of the global terrain.